Design thinking for food culture



We work with changemakers in food culture and infrastructure to craft compelling design stories that sing out strong visions and make a positive impact. The inspiring spaces and progressive products we create are all designed and richly-detailed to spark conversations and interaction, and introduce new ways of thinking.


/ About

Food culture is about so much more than ingredients, recipes and products. 

It’s about creating scenes that transport us to amazing destinations, and evoke memories that uplift. It’s about bringing people together and enriching relationships. It’s about keeping us healthy in body and mind.

But most of all, it’s about reminding us of what’s important in life and how to sustain all life. And as the source of it all - fuelling our very existence - the food industry leads the way.

We have a special knack for creating engagement and emotional response through design, which gives our clients a powerful connection with their audience, and creates lasting relationships. Through storyful design that engages everyday audiences, we’ve helped pave the way to seven-figure investment, we’ve been voted most inspirational by 25,000 industry professionals, and we’ve been featured internationally from New York Times and Wired Magazine to Elle Decoration, Icon and Wallpaper*.

We strongly believe that supporting visionary brands to inspire their audiences, and future thinkers to change habits and perceptions - effectively setting the scene for purposeful ideas, innovation and interaction - is one way we can use our skills to contribute to positive economic, environmental and social impact, and so, work to improve everyday life and culture for all.

“A special talent for looking at projects delivering solutions that satisfy the requirements from all stakeholder perspectives, are truly relevant and have undeniable integrity.”

/  Selected Press

Icon Magazine
Elle Decoration
New York Times
New Design Magazine
Homes & Gardens
FT Weekend
Grand Designs Magazine
Wired Magazine


Carra (Caroline) Santos

Creative Director
Creative futurist and visual storyteller, steeped in creative process and concept development, with a knack for joining unexpected dots to create more impactful outcomes.

/  Selected Clients & Collaborations

100% Design/LDF
British Council
Formica Group
The Flava People
Quorn Foods
The Food People
University of Bath


Nelson Santos

Design Director
An accomplished design thinker, striking a powerful balance of conceptual and practical to develop products and spaces with innovation, feasibility and longevity at the core.



We develop concepts for our own product portfolio as well as for our clients, and as such have cultivated a strong network of makers and manufacturers, who span a variety of disciplines and materials..

As design consultants, we often liaise with manufacturers and contractors already involved with the project. But where a project requires it, we can call on our tried-and-trusted network .

Email us if you have any questions about how we can work together.