What If... Together We Could Fight Climate Change through the Kitchen?
Merging product innovation and food education, our OPEN Kitchen concept seeks to combat overconsumption with a cookery school in every home.
Numerous factors contribute to destructive food relationships, generally from childhood and extending throughout adult life, for example:
- lack of food education for both children and adults
- lack of product transparency
- increasingly crowded daily lives where convenience and overconsumption is an unavoidable temptation.
Whether young professional or financially-stretched family, lack of food education and the space or facilities to implement it can affect lifelong wellbeing, resulting in obesity, malnutrition and impaired quality of life.
But they also drastically affect the environment, with poor purchasing choices leading to overfarming, lack of biodiversity, increased agricultural emissions, habitat destruction, and ultimately, climate change.
Governments are considering funding cookery classes, schools are crying out for clarity, swathes of people lack nutritional knowledge, but are bombarded by conflicting information that paralyses their efforts. To improve public health and awareness and secure sustainable food systems there’s a need for consistent, accessible food education, and the tools to easily implement it.
Our OPEN Kitchen concept envisions a cookery school in every home, combining an online food education platform, design and manufacturing innovation, and a community development strategy which empowers people with the resources and equipment to instil good food habits in nutrition, provenance and preservation.
We feel there’s a tendency for problem-solving to be reactive, educating and inspiring new habits only once bad ones have been formed, which is the most difficult time of all for them to truly take hold. At that time, education can feel like a disruption to long-established routines, which consequently may be short-lived.
We want to help form good lifelong habits, benefiting both the individual and the environment, from childhood - as well as make it much easier to reverse poor habits in adulthood - by having the education and equipment at hand in a place where it can easily become everyday routine. So this means considering where routines start - in this case, the home.
We'd love to tell you more about how we see things working, and welcome conversation from all sectors - from property development, social housing and kitchen manufacturing to nutritionists, home economists, growers, chefs and public health bodies. Together, we can cultivate collective change through everyday action.
Please get in touch by email or below if you'd like to chat.